Content Ads Management Platform Development

The application is a tool that enables advertisers and agencies to create, manage and optimize smart advertising content.

Challenge

The Client needed to build a content ad management platform for their startup. The solution’s key feature required was to facilitate creating smart advertising content in a few clicks. The project of such level of complexity required the following tasks to complete:
  • CONTENT ADS
    CREATION AND CURATION
    make a platform for content ads creation and AI-powered content curation
  • BIG DATA ANALYTICS AND VISUALIZATION
    to implement an  advanced analytics dashboard
  • VIDEO
    ADVERTISEMENTS
    to implement video advertisings
  • AI-POWERED OPTIMIZATION
    to provide optimization for ads via artificial intelligence
  • AD SERVERS
    to support all major ad servers.
Machine learning algorithms enable a higher performing ad to be displayed more frequently than a less performing ads.

All these allow marketers, agencies and publishers to create high performing smart ad campaigns for their marketing activities without any related background or design skills.

Our Solution

We started the project by building a high performance database structure and distributed services architecture. Then we proceeded to the implementation of a banner tag generation for the most popular ad servers. Our team developed an advanced data analytics dashboard and incorporated AI into the solution

Now the application can be seamlessly integrated with industry leading Ad Servers and major Demand Side Platforms (DSPs).

The tool makes possible to:
  • create content ad units just by adding a URL and title;
  • take away the guesswork: AI-powered system analyzes each impression and select the best ads to be served.

DISTINCTIVE FEATURES:
  • The possibility to create multi-ads within an ad unit by simply inputting a link, headline and image.
  • Creative ad tags are generated and served through supported ad servers.
  • Customers see smart advertising content.

Business Benefits

The platform was successfully launched and proved its viability The Client is gaining new customers and attracting investments.

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